By: Greg Lewis
Published on August 1, 2024, 3:30p.m. EST
SmokeOnDaGo is a party entertainment service that provides hookah to go. The business also service private events, lounges and personal hookah needs in the Atlanta, Georgia area.
“My husband and I love new experiences, and our brand is an extension of this. Every event and every customer, new and returning, creates a new experience and constantly evolves the business. What motivated me to pursue this direction is my love dedication to mastering the world of hookah, exploring its history, mechanics, and crafting the perfect shisha blend. I'm equally passionate about sharing this knowledge with our customers, enriching their hookah experience and creating lasting memories.”
Curious to know a memorable achievement or a significant milestone accomplished by the SmokeOnDaGo brand, this is what we discovered.
“We have had many memorable moments and accomplishments, but one that stands out is our sponsorship of the Boss Babe Award ceremony 2023. We served over 50 hookahs at one time, and our service was impeccable! The team did such a great job, everyone was thanking us and we received such high accolades. It was definitely a significant milestone for us and a huge accomplishment.”
SmokeOnDaGo business owners have had their share of major hurdles that they’ve had to get around during the course of their business journey as entrepreneurs. However, they have found a way to propel forward by offering excellent service, being fully transparent about potential drawbacks and fostering strong relationships with customers and collaborative partners.
Eager to know more about future aspirations for their brand, and the objectives they’re aiming to achieve, this is what they shared with us.
“Our ambitions include opening an entertainment center that embodies the love we have for hookah and people. We expect to achieve this no later than beginning of 2026, so lookout for us, we are bringing the smoke!”
According to one of the owners, she is a serial advocate for women’s rights.
“I have used my voice in this company to support women owned businesses by donating time and monetary gifts to organizations supporting women in need and in business.“
Q. How do you approach taking risks and experimenting within your brand/project, and can you discuss a successful instance of a daring decision?
“Our business is inherently risky, hookah isn't a necessity but rather a beloved indulgence. To counter this, I focus on enriching the experience beyond just hookah by incorporating additional elements. Recently, we introduced a 360 experience to our package offerings, and it's been a fantastic success, adding new dimensions to our services.”
Q. How does technology shape the future of your brand/project, and how do you balance this with maintaining a human connection amidst technological advancements?
“I am only focused on technology that bring us closer to our customers and supports building relationships. We maintain our human connection through the use of interpersonal skills, like speaking when we come over to change your coals, asking if you like the flavor, texting you Happy Birthday, it's endless and necessary.”
In attempt to provide insight into key partnerships or collaborations that have contributed to the SmokeOnDaGo brand, this is what was unveiled.
“We partner and collaborate with The ATL Trivia Night brand owned by Teach and CookedUpCreationz balloon decorating owned by Vee. Teach was the first to offer a true partnership and it changed my perspective on how I operate the business. Partnering with 2 women that share the same passion about their brands as you do yours is extremely rewarding, I encourage everyone to find their tribe and grow together!”
Q. How do you ensure inclusivity and diversity in your brand/project's marketing efforts, particularly in reaching out to diverse audiences?
“I like to take events that put us in rooms people wouldn't imagine hookahs being in, creating diverse marketing campaigns and seeking creative opportunities for sponsorships.”
Q. What is one thing people may have a misconception about regarding your brand/business?
“Most of our creative process comes at team meetings. We start imagining the impossible, brainstorming the crazy stuff and boom, we have a new product. It's a little wild, but the safe space encourages the free flow of ideas.”
For those who are inquiring for services from the SmokeOnDaGo brand, please visit their Instagram @smokeondogo512 or their Facebook account @smokeondago.
You can also contact the owners via phone at (470) - 345-3215 for all your party entertainment inquiries and much more.
You must be at least 21 years of age or older to book SmokeOnDaGo services!
Comments