By: Greg Lewis
Published on August 20, 2024, 12:35p.m. EST
Beyoncé announced the launch of her new whiskey brand called “SirDavis” under LVMH empire, entering the same industry that made her husband a billionaire and could potentially push the superstar success even further depending on how it performs.
Beyoncé took to Instagram Tuesday morning to Publicly announce the launch of the brand, holding a glass of dark liquid and captioning the photos “DAVIS IN MY BONES.”
A trademark application was filed in June including the tagline “The future of whiskey is here.”
Beyoncé had an estimated net worth of $760 million in May, built on her music career and other ventures like her now-defunct Ivy Park clothing line with Adidas, a collaboration with fashion house Balmain, perfume Cé Noir and production company Parkwood Entertainment.
The size of Beyoncé’s stake in SirDavis wasn’t immediately clear, and representatives for the star and LVMH did not immediately respond to Forbes’ request for more information Tuesday.
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